This is a blog post of David M. Raab, marketing technology consultant and analyst. Mr. Raab is Principal at Raab Associates Inc. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.
- 98% of web visitors are anonymous (2014: Marketo)
- Less than 5% of total “anonymous” visitors to a business contact form will complete it, and of those many will lie (2014: The State of B2B Lead Nurturing, Bizo/Oracle Marketing Cloud)
- People don’t like filling out forms because they don’t want to be contacted or “stalked” by sales people, do you?….and this will only get worse!
- Yet, virtually every tool and technology available to marketers today is still focused on engaging ONLY those 2% of web visitors that choose to fill out a form.…. Until NOW!
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We’ll talk about why only 2% of website visitors provide truthful information on your web forms and how you can turn all those anonymous website visitors into sales ready leads.
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